golden pheasant tvc

golden pheasant wanted to renew their old advert with a newer, fresher look. they chose to replicate the original concept in order to keep some element of brand continuity, but instead, in 3d. photorealism and elegance were the key aspects of the design.

i modelled and textured the jars and tins against an evermotion kitchen model. i was also responsible for the lightinganimation, rendering and compositing of the scene.

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